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Fan Management Lessons From The Grateful Dead


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I remember as a child seeing Dead Heads (what Grateful Dead fans are called) camping out in nearby shopping centers for weeks waiting for the Grateful Dead to come to the U.S. Air Arena.

Source:  Hypebot.com

image from d2media.iventa.com“The Dead’s influence on the business world may turn out to be a significant part of its legacy. Without intending to… the band pioneered ideas and practices that were subsequently embraced by corporate America. One was to focus intensely on its most loyal fans. It established a telephone hotline to alert them to its touring schedule…They incorporated early on, and established a board of directors…They founded a profitable merchandising division.”

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