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11 Free Tools for Social Media Optimization

March 11, 2010 1 comment

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Source:  TopRankBlog.com

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMOsince 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful:

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How To Update Your WordPress.org Blog (How do I upgrade my blog)

March 7, 2010 Leave a comment

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Source:  AmazingVideoTours.com

Unlike most of my other “How To” Videos, this one is not targeted for the beginner.  We’ll categorize this one as Intermediate/Beginner.  If you know what an FTP client is, and if you know how to gain FTP access to the web server that your blog sits on, then you won’t have any problem.

If all this makes you nervous, you might try a WordPress Automatic Upgrade Solution.

If you have a WordPress.com Blog – don’t sweat a thing, upgrades are taken care of for you.

The reality is, many folks have someone else set up and install their WordPress.org Blog.  But what happens when an update is necessary?  Watch this video on How To Update Your WordPress.org Blog.  If you have any questions, let me know and I’ll help you out.

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SEO and Social Media Matter for Press Coverage

March 7, 2010 1 comment

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Source:  WebPronews.com / Chris Crum

Familiar Marketing Tactics can also work for Journalists

When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about.

Brand awareness goes beyond just having a random customer find your site in a set of search results or through a link from their Facebook news feed. Have you considered how channels like search and social media are used by media outlets and journalists? The fact of the matter is that journalists and bloggers alike utilize both to a great extent while covering their beats.

Search and social both play significant roles in PR. This is a topic that WebProNews recentlydiscussed with TopRank Online Marketing CEO Lee Odden. Odden calls journalists customers, and in many ways they should be treated as such when it comes to getting your product or site in front of their eyeballs.

Odden says to look at what it is you can do as a marketer to make it easier for the journalist to do their job. Optimize your content for what a journalist is looking for. This is one way you can continue reading

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Build a Referral Program for Long-Term Success

March 5, 2010 Leave a comment

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Source:  Saleshq.monster.com

Building great relationships with clients is a cornerstone of a successful career in sales. Achieving this means more than just a benefit for your customers in knowing that they can count on you for the very best in product knowledge and advice, plus after-sales support. You stand to gain as well when those satisfied customers tell their friends and colleagues about you. Referrals have a unique capability in that they have the potential to generate new clients for you without you having to seek out those clients first.

Given that kind of power, you’d think that everyone out there would be making good use of referrals, right? Surprisingly very few businesses out there capitalize on word-of-mouth from their existing customers. I’ve found this to be the case in my discussions with groups during Engage sales training exercises, and I’m not alone. Business guru Tom Peters recalls how he once polled executives at a workshop and asked them what percentage of their customers were giving their businesses all they could, including referrals. He was stunned by the answer: “I knew they would be quite a bit lower than 100%, but I’ve found that most executives estimate that only somewhere between 0 and 25% of customers are giving them all the business they could. The numbers are even lower for referral sources.”

There are a few reasons for this. Among them is that classics mistakes are often committed when asking for referrals (I will be addressing that in the next engaging ideas). Another is that many simply aren’t persistent enough and referrals end up being more of a piecemeal exercise than something methodical and focused. This is why I recommend that sales people and business owners consider developing an in-house referral program. You have a great story to tell about your company, your products or services, as well as the way you work with customers. So you owe it to yourself to make sure everyone gets to hear that continue reading

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How Small Business Is Using Social Media

March 4, 2010 Leave a comment

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Source:  Mashable

The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.

The data comes straight from the university’s third installment to its Small Business Success Index report and is based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008.

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Another Myspace Person Jumps Ship The Myspace Ship and Boards The Facebook Ship

February 14, 2010 Leave a comment

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Source:  TechCrunch

Monica Keller, a MySpace Group Architect who has played a key role in advancing MySpace’s initiatives in activity streams and openness, is leaving the company to join Facebook. Keller announced the news in a blog post this evening. She will be joining Facebook as an Open Source and Web Standards Program Manager, where she’ll be joining a team that includes David Recordon and Luke Shepard. MySpace confirmed that Keller had left the company but declined to comment further.

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