Posts Tagged ‘Marketing’

11 Free Tools for Social Media Optimization

March 11, 2010 1 comment



Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMOsince 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful:

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Why It’s Important to Be Remarkable in Marketing

February 14, 2010 Leave a comment

Source:  Bryan Eisenberg,

Remarkableadjective – Worthy of being or likely to be noticed, especially as being uncommon or extraordinary.

“You want great marketing but nobody can be creative enough to compensate for the problem you have. The product you have been offering for the past 10 years just isn’t that remarkable, in fact, very few people truly even care if it exists.” When I told this to the new CEO of a company I advised on a call this past week, I knew he wouldn’t like hearing it. I also knew that he was intellectually honest enough to agree. Would you be?

We were reviewing new marketing collateral his company had just developed. My question: “Who cares?” I wasn’t being callous. I was truly asking how this addressed a deeply felt need of his potential and actual clients. His marketing staff’s copy came off like the teacher in the Charlie Brown cartoons, “Wa wa wa wa wa wa.”

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How To Video: How To Create A Fan Page for Your Business

February 3, 2010 2 comments


Many business owners shy away from Facebook, because they believe it is only for children or reconnecting with long lost family members and friends.  Although Facebook is resource when it comes to reconnecting with family members and friends it can also be a powerful marketing tool.

Facebook has over 350 million members that need . . .

  • memories captured by a  professional
  • event(s) catered by a professional
  • taxes prepared by a professional
  • make-up done by a professional
  • real estate sold by a professional
  • and so much more

Below is a great video from AmazingVideos Tours that will take your through setting up your page step-by-step.

Shared by April Sims


Video – David Fagan, CEO of Guerrilla Marketing, Teaching The Law of Multiplication

February 2, 2010 1 comment


I am always searching the internet on new ways to market my business as well as pass on knowledge onto others, because I strongly believe in “WE are GREATER than i“.

I truly believe the reason I find so many golden nuggets on the internet is because I share with others.  The golden nugget that I would like share with you today is a video (see below) I came across on Vimeo entitled ‘David Fagan – CEO of Guerrilla Marketing‘.

In the following video David Fagan will share a few ingredients from his recipe for success.  Some of the ingredients he will share with you are the Law of Multiplication, Strategic Partnerships, Guerrilla Marketing, The Wedding Principal and more.  Although this video is geared towards authors, please keep in mind that marketing is marketing and the information in this video can be tailored to fit anyone’s marketing needs.

I hope you enjoyed and learned something from this video.  If you did, then please pass the knowledge onto someone else.

Shared by April Sims


Summit Wrap-Up Report: 7 Takeaways to Improve your Email Marketing in 2010

January 29, 2010 1 comment


Source:  MarketingSherpa

SUMMARY: Following MarketingSherpa’s 2010 Email Marketing Summit last week, we sat down with copious notes to pick out the most important themes from three days of workshops, panel discussions and presentations.

Read on for our seven major takeaways that can help all email marketers improve their email strategy. Topics include:
o Integrating email and social media
o Focusing on customer retention
o Crafting *valuable* email messages
o Growing lists the right way

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David Naylor’s List of 101 Common SEO Mistakes

January 23, 2010 2 comments


I was recently recently introduced (via a Tweet from Shelly Kramer) to a very well thought out list of 101 Common SEO Mistakes by David Naylor.  According to his Twitter bio, David Naylor is the Head of Search Marketing – Bronco is a leading SEO, Web Dev and Design Agency which David Naylor runs with Becky Naylor.

A few of the items from David’s list are #6 – Failing to understand (or convey to a client) that an SEO campaign is a long term strategy and results will not necessarily be evident in the first weeks or even months in competitive markets and #40 – Putting text within images rather than using background images under HTML text content.

To read the entire list of 101 Common SEO Mistakes, please visit: