Posts Tagged ‘SEO’

SEO and Social Media Matter for Press Coverage

March 7, 2010 1 comment


Source: / Chris Crum

Familiar Marketing Tactics can also work for Journalists

When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about.

Brand awareness goes beyond just having a random customer find your site in a set of search results or through a link from their Facebook news feed. Have you considered how channels like search and social media are used by media outlets and journalists? The fact of the matter is that journalists and bloggers alike utilize both to a great extent while covering their beats.

Search and social both play significant roles in PR. This is a topic that WebProNews recentlydiscussed with TopRank Online Marketing CEO Lee Odden. Odden calls journalists customers, and in many ways they should be treated as such when it comes to getting your product or site in front of their eyeballs.

Odden says to look at what it is you can do as a marketer to make it easier for the journalist to do their job. Optimize your content for what a journalist is looking for. This is one way you can continue reading



7 Factors on Generating Traffic to Your Blog

February 12, 2010 3 comments



Over the last few weeks I’ve had three conversations with readers regarding different sources of traffic.

In each case I had a number of email exchanges with each blogger (all on the same day) and ended up laughing to myself at the common theme but extremely different opinions being expressed by each of the bloggers.

In each case the bloggers had strong opinions (and experiences to back those opinions up) on what type of traffic was ‘best’ and how to get it.

  1. In one case the conversation started with a blogger telling me that I focus too much upon social media traffic and not enough on traffic from search engines. Their niche didn’t work with social traffic but with search traffic they did best.
  2. In another case the blogger told me that they’d been told to forget about search traffic in their niche and work more on building traffic from other sites and to convert it into ongoing traffic with newsletters.
  3. In the last case a blogger told me that in their opinion the best type of traffic was social media traffic and they didn’t see the point in newsletters.

I was reminded through these conversations just how many different valid approaches there are to blogging. I also came away with a few thoughts that I thought I’d jot down here on the topic of driving traffic to blogs.

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David Naylor’s List of 101 Common SEO Mistakes

January 23, 2010 2 comments


I was recently recently introduced (via a Tweet from Shelly Kramer) to a very well thought out list of 101 Common SEO Mistakes by David Naylor.  According to his Twitter bio, David Naylor is the Head of Search Marketing – Bronco is a leading SEO, Web Dev and Design Agency which David Naylor runs with Becky Naylor.

A few of the items from David’s list are #6 – Failing to understand (or convey to a client) that an SEO campaign is a long term strategy and results will not necessarily be evident in the first weeks or even months in competitive markets and #40 – Putting text within images rather than using background images under HTML text content.

To read the entire list of 101 Common SEO Mistakes, please visit:


Driving traffic to your Web site through social networking can bring huge financial benefits

January 22, 2010 1 comment

SEO Made Simple With Social Networking

With focused and plentiful content still high on the priority list for SEO in 2010, distributing it across a number of different sites is vital in creating quality links to company Web sites and improving search rankings.

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How To Write A Killer Blog Post

January 20, 2010 1 comment


How To Write A Killer Blog Post

Most of us are Blogging these days. But are we Blogging successfully? What makes a GOOD Blog post? I’m going to break it all down for you….

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Ideas For Effective SEO Blogging

January 20, 2010 Leave a comment


Ideas For Effective SEO Blogging

SEO Consult * UK

When it comes to business blogging, there are differing schools of thought as to theSearch Engine Optimisation benefits.  I am of the firm opinion that blogging is a fantastic SEO vehicle, as long as

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10 Ways To Optimize Your Blog from Web Pro News

September 5, 2007 Leave a comment

There’s a lot of blogs out there – a lot – so getting yours noticed could be difficult. The good news is that it can be done and those who have done it are willing to share a few tricks of the trade.

10 Ways To Optimize Your Blog
by Jason Lee Miller
WebProNews editor and writer covering business and technology.

1. Tag clouds and tag pages; check out Ultimate Tag Warrior plugin for creating these. Spencer says he doubled traffic to one his blogs by adding it.2. Add a “Related Posts” feature. Spencer recommends the Contextual Related Posts plugin for WordPress.3. Top Ten posts feature to display most popular posts

4. Add “next” and “previous” post buttons

5. Build inbound links

6. Title tags – use SEO Title Tag plugin for WordPress to assign unique title tags to individual posts.7. Claim your blog at Technorati and use Technorati tags

8. Use “sticky” posts that always appear at the top of the page as a way to add a keywords-rich introduction to category pages. Adhesive plugin works for this.9. Use the Buzzlogic tool to find out which bloggers are most influential in conversations – refer to them and try to get them to link to you.

10. Get into other bloggers’ blog rolls (trackbacks and comments won’t help in link gain.

Bonus: Rick Klau, who works in strategic partner development for Google, also has some solid advice for optimizing RSS feeds via Feedburner and even Facebook. He also reiterates the importance of providing full text feeds rather than partial feeds. Check out 10 Tips For Optimizing RSS.