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Posts Tagged ‘social media’

11 Free Tools for Social Media Optimization

March 11, 2010 1 comment

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Source:  TopRankBlog.com

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMOsince 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful:

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SEO and Social Media Matter for Press Coverage

March 7, 2010 1 comment

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Source:  WebPronews.com / Chris Crum

Familiar Marketing Tactics can also work for Journalists

When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about.

Brand awareness goes beyond just having a random customer find your site in a set of search results or through a link from their Facebook news feed. Have you considered how channels like search and social media are used by media outlets and journalists? The fact of the matter is that journalists and bloggers alike utilize both to a great extent while covering their beats.

Search and social both play significant roles in PR. This is a topic that WebProNews recentlydiscussed with TopRank Online Marketing CEO Lee Odden. Odden calls journalists customers, and in many ways they should be treated as such when it comes to getting your product or site in front of their eyeballs.

Odden says to look at what it is you can do as a marketer to make it easier for the journalist to do their job. Optimize your content for what a journalist is looking for. This is one way you can continue reading

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How Small Business Is Using Social Media

March 4, 2010 Leave a comment

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Source:  Mashable

The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.

The data comes straight from the university’s third installment to its Small Business Success Index report and is based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008.

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7 Days to Turn Your Blog Into a Social Media Hub – Day 4: WordPress

February 12, 2010 5 comments

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Source:  DannyBrown.me

This is the fourth part of a seven part mini-series looking at how and why to turn your blog into a social media hub. You’ll be able to find the complete series here.

So far we’ve looked at prepping the networks you’re going to be using for your hub, and what features you might want to consider. By now, you should have a pretty strong idea on what your hub is going to look like, so all we need to do now is find a home for it.

For that, the best option is setting yourself up with a self-hosted WordPress blog.

While there’s nothing wrong per se with free blogging options like Blogger or WordPress (the .com version; self-hosted WordPress is on the .org domain), they severely limit how much interaction you have with them from a user perspective. Designs are limited as well, and add-ons aren’t supported, and to make a truly effective social media hub on your blog, you need fluidity to design.

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7 Factors on Generating Traffic to Your Blog

February 12, 2010 3 comments

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Source:  Problogger.net

Over the last few weeks I’ve had three conversations with readers regarding different sources of traffic.

In each case I had a number of email exchanges with each blogger (all on the same day) and ended up laughing to myself at the common theme but extremely different opinions being expressed by each of the bloggers.

In each case the bloggers had strong opinions (and experiences to back those opinions up) on what type of traffic was ‘best’ and how to get it.

  1. In one case the conversation started with a blogger telling me that I focus too much upon social media traffic and not enough on traffic from search engines. Their niche didn’t work with social traffic but with search traffic they did best.
  2. In another case the blogger told me that they’d been told to forget about search traffic in their niche and work more on building traffic from other sites and to convert it into ongoing traffic with newsletters.
  3. In the last case a blogger told me that in their opinion the best type of traffic was social media traffic and they didn’t see the point in newsletters.

I was reminded through these conversations just how many different valid approaches there are to blogging. I also came away with a few thoughts that I thought I’d jot down here on the topic of driving traffic to blogs.

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How To Videos to Customize Your Twitter Background

January 30, 2010 14 comments

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In a day and age where money is not as fluid as it use to be, many are forced to find low cost or not cost ways to market themselves.  With this being, said many have come to find that Twitter is an excellent platform to market blogs, businesses, products and more in 140 characters or less.  One way to attract visitors is to customize your Twitter background.  I’ve come across the following tutorial videos on YouTube (see below) that will help you customize your Twitter background.  You will need some sort of editing software (e.g., Photoshop) in order to customize your Twitter background.

How To Make or Customize Your Twitter Background

Pimp Out Your Twitter Background

April Sims
www.WEareGREATERthani.com
www.AprilSimsPhotography.com

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Facebook Marketing Tips: Make the Most of Your Fan Page

January 23, 2010 4 comments

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Facebook Marketing Tips: Make the Most of Your Fan Page

Source:  Michelle Bowles of  Top Rank Blog

If you haven’t already integrated Facebook into your online marketing mix by creating a fan page, consider the most recent staggering Facebook statistics:

  • More than 350 million users are active on Facebook
  • 50% of active users log in on any given day
  • The average user spends 55 minutes a day on Facebook
  • More than 1.6 million active Facebook fan pages have been created

With numbers like these — plus the fact that Google is now using social content to help determine the ranking of web pages — it’s difficult to justify not creating a Facebook presence for your brand.

Take the guesswork of Facebook marketing, and follow these 5 tips for making the most of your fan page.

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Share by April Sims
www.WEareGREATERthani.com
April Sims A and E Radio
April Sims Photography

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