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As mobile traffic to social networks grows, how can brands reach this new audience?
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Source: NewMediaAge / http://www.nma.co.uk / By Sean Hargrave
Ever since MySpace and Facebook launched mobile sites in 2007, social networking has been tipped as the killer app that would get people using their phones to go on the mobile web. With February’s news that Facebook receives 100m visits a month through mobiles, that optimism appears well-founded. Indeed, figures from ComScore suggest a third of all internet activity initiated on a mobile phone is bound for Facebook, with Bebo on 3% of visits and MySpace and Twitter each on 2%.
However, ComScore’s senior mobile analyst, Alistair Hill, believes the huge opportunity this offers the social networks to raise revenue by allowing brands to interact with this massive mobile internet audience isn’t being used. “It’s surprising that Facebook doesn’t have a mobile sales offering,” he says. “You could argue it’s building the audience and refining what it does online first. But it means there’s a huge amount of traffic which isn’t being as well monetised as it might otherwise continue reading
SEO and Social Media Matter for Press Coverage
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Source: WebPronews.com / Chris Crum
Familiar Marketing Tactics can also work for Journalists
When businesses think about search and social media, a great deal of the time, they are thinking about traffic, customer engagement, and brand awareness. While these are all good things to consider, there may be more to that last one that you have spent much time thinking about.
Brand awareness goes beyond just having a random customer find your site in a set of search results or through a link from their Facebook news feed. Have you considered how channels like search and social media are used by media outlets and journalists? The fact of the matter is that journalists and bloggers alike utilize both to a great extent while covering their beats.
Search and social both play significant roles in PR. This is a topic that WebProNews recentlydiscussed with TopRank Online Marketing CEO Lee Odden. Odden calls journalists customers, and in many ways they should be treated as such when it comes to getting your product or site in front of their eyeballs.
Odden says to look at what it is you can do as a marketer to make it easier for the journalist to do their job. Optimize your content for what a journalist is looking for. This is one way you can continue reading
How Small Business Is Using Social Media
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Source: Mashable
The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.
The data comes straight from the university’s third installment to its Small Business Success Index report and is based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008.
Another Myspace Person Jumps Ship The Myspace Ship and Boards The Facebook Ship
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Source: TechCrunch
Monica Keller
, a MySpace Group Architect who has played a key role in advancing MySpace’s initiatives in activity streams and openness, is leaving the company to join Facebook. Keller announced the news in a blog post this evening. She will be joining Facebook as an Open Source and Web Standards Program Manager, where she’ll be joining a team that includes David Recordon and Luke Shepard. MySpace confirmed that Keller had left the company but declined to comment further.
How To Video: How To Create A Fan Page for Your Business
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Many business owners shy away from Facebook, because they believe it is only for children or reconnecting with long lost family members and friends. Although Facebook is resource when it comes to reconnecting with family members and friends it can also be a powerful marketing tool.
Facebook has over 350 million members that need . . .
- memories captured by a professional
- event(s) catered by a professional
- taxes prepared by a professional
- make-up done by a professional
- real estate sold by a professional
- and so much more
Below is a great video from AmazingVideos Tours that will take your through setting up your page step-by-step.
Shared by April Sims
www.WEareGREATERthani.com
www.AprilSimsPhotography.com
Funny Videos About Facebook Etiquette
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Facebook can be an invaluable tool when it comes to being reacquainted with old classmates and childhood friends as well as drumming up clients for your business. Facebook should be a positive took, however if not used properly Facebook can have a negative outcome. While perusing YouTube searching for videos on Facebook, I came across the following videos which are funny, but have great underlying messages that will have you looking at Facebook with brand new vision.
According to Oxford University’s professor . . . after you have amassed 150 friends on Facebook, any more are meaningless
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According to Oxford University’s professor of evolutionary anthropology, Robin Dunbar, after you have amassed 150 friends on Facebook, any more are meaningless because the human brain can only remember 150 meaningful relationships anyway. Professor Dunbar says this number applies to different societies and has remained unchanged throughout history.
Facebook Marketing Tips: Make the Most of Your Fan Page
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Facebook Marketing Tips: Make the Most of Your Fan Page
Source: Michelle Bowles of Top Rank Blog
If you haven’t already integrated Facebook into your online marketing mix by creating a fan page, consider the most recent staggering Facebook statistics:
- More than 350 million users are active on Facebook
- 50% of active users log in on any given day
- The average user spends 55 minutes a day on Facebook
- More than 1.6 million active Facebook fan pages have been created
With numbers like these — plus the fact that Google is now using social content to help determine the ranking of web pages — it’s difficult to justify not creating a Facebook presence for your brand.
Take the guesswork of Facebook marketing, and follow these 5 tips for making the most of your fan page.
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www.WEareGREATERthani.com
April Sims A and E Radio
April Sims Photography
10 Things You Can Do to Make Your Online Business Money
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10 Things You Can Do to Make Your Online Business Money
American Express OPEN Forum (calling all business owners)
With 2010 already underway, have you put a plan in place to promote your business and maximize your success?
Read more
http://www.openforum.com/idea-hub/topics/money/article/10-things-you-can-do-to-make-your-online-business-money-susan-l-reid
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Share by April Sims
www.WEareGREATERthani.com
April Sims A and E Radio
April Sims Photography
HOW TO: Take Advantage of Social Media in Your E-mail Marketing
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Just like a piece of Web content can “go viral” as people share it across social networks, your e-mail promotions can get a big boost by making it easy to share them.
Internet Marketing Strategies and Technology 